Hans Reinl ▁

Summary

Highly influential Engineering Leader and Software Architect (15+ years) with deep expertise in web-application development, cloud-native, and high-scale platforms (11M+ MAU).en ability to define engineering vision, translate complex microservice and cloud architectures into strategic business value, and scale technical knowledge across large organizations. My experience extends beyond in-house leadership; as a consultant and influential co-host of the Working Draft Podcast, I excel at synthesizing complex engineering concepts into accessible, actionable guidance for a broad technical audience.

Work

Engineering and Leadership Consultant, Self-employed

July 2025 – current

Leveraging 15+ years of high-scale platform architecture and engineering leadership to consult with companies, focusing on enhancing their engineering capabilities and accelerating adoption of the AI-native web.

• Platform & AI Workloads: Hands-on architecture and implementation utilizing the Vercel AI SDK and Vercel AI Gateway, Next.js, Supabase, and Serverless architectures to build novel, production-ready AI applications.
• Reference Architecture Development: Designed and implemented a full-stack, conversational coach (N+One) based on Next.js and the Vercel Edge Network for personalized training (cycling/fitness), demonstrating expertise in performant, stateful serverless applications.
• Agentic Systems & Automation: Developed an agentic-led, low-code crawling and indexing process to gather and structure fiber internet network information, showcasing proficiency in complex automation and LLM integration workflows.

Seven.One Entertainment Group GmbH

Vice President Engineering, Streaming Platform, October 2021 – June 2025

As Vice President Engineering, I was responsible for the strategic development and maintenance of the customer facing applications of the multi-tenant Streaming Platform Joyn. serving 11 million monthly active users.

Director Technology & Product, FYEO, January – October 2021
Director Technology, FYEO, July 2020 – December 2020

As Director of Technology & Product, I led the development and maintenance of FYEO, a podcasting app with over 1.6 million formats and 40 million episodes.

Software Architect & Engineer, Engineering Manager

April 2013 – July 2020

I worked on projects for clients such as AXA, REWE digital, Vaillant Group and others where I served as Software Architect, Engineer and Engineering Manager.

Led the development and growth of an engineering team responsible for building online insurance tariff calculators for AXA Deutschland in a strongly regulated environment.

Contributed to the development of platform services that enhanced the web experience of REWE's online presence and online shop, one of the biggest retail chains in Europe.

Spearheaded the transformation of the monolithic e-commerce platform to a scalable microservice architecture.

Other

January 2019 – July 2021: Software Developer and Co-Founder at ​Warhol
November 2011 – April 2014: Software developer and Co-Founder at colored.by
April 2010 – April 2013: Lead Frontend developer at /gebrüderheitz, Freiburg

Industry Influence & Collaborative Initiatives

Mentor at The Mentoring Club: The Mentoring Club is an open community which aims at supporting people who are keen to learn, grow and develop. I provide advice to mentees to advance in their career in the areas such as Engineering Management & Leadership, Career building, Agile Methodologies and more More information here.

Co-host of Working Draft Podcast: Strong influence on the German-speaking community while being a member of the weekly web-development and web-news podcast Working Draft since 2011.

Speaking engagements at conferences and webinars: topics including Engineering Metrics, Design Systems and Component Based Development (e.g. Lead Dev Berlin, Front-Trends in Warsaw and Frontend Conference in Zürich).

Here you can find more information about my Public Speaking and Writings.